Find the Keyword Queries leading to your Top Pages using Google Webmaster Tools

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Previously, I've talked about using Google Webmaster Tools to discover relevant keywords to SEO.  An easily missed feature of Webmaster Tools is 'Pages'.  This can be accessed by clicking the Pages filter at the top of the page.



The pages on your site with the most clicks from a Google search are then shown at the top of the results table.

If a page has enough traffic, you can expand it to reveal the search queries used to find that page.  This also includes the Impressions, Clicks, Click Through Rate and Average Position.  This is all very useful if you're keen to find out how visitors are getting to your site when they search on Google.

You might find some keywords with lots of Impressions but very few Clicks.  This could be because your page title and description aren't very compelling or it could be because your average position is low and you're not on the 1st page of Google.  You can combine this information with the Average Monthly Searches from AdWords to work out which keywords to focus on in your SEO efforts.

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