Discovering Relevant Keywords to SEO

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When you're using AdWords to find out average monthly searches for keywords, it can be difficult to think of all the relevant keywords for your website.  An easy way to find out this information is to use Google Webmaster Tools.

Assuming you've already added your site to Webmaster Tools, login, expand 'Google Index' in the menu on the left and press 'Content Keywords'.  You can download this data as a CSV.  This can then be copied into AdWords to find out the monthly searches for all the keywords on your site.  You can then sort this data to find out which keywords are searched for most often.  Remember to use the advice I gave in this post to work out which keywords to SEO first.

As well as keywords, you can also obtain search queries from Google Webmaster Tools.  To do this, expand 'Search Traffic' and press 'Search Analytics'.  This data can also be downloaded as a CSV and then copied into AdWords.

This is very useful for working out which keywords to SEO and which ones to ignore.

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