Google Chrome Developer Tools Lighthouse Audit Tips

This post shows some of the tips that appear during the auditing process when generating a report using Lighthouse within Google Chrome Developer Tools.

I saw these tips flash up and they sounded quite interesting but they kept disappearing when the audit finished before I had a chance to read them.  I screen grabbed a few and thought I'd share them.

"As the number of elements on a page increases from 400 to 6,000, the probability of conversion drops 95%. [Source: Think with Google]"

"If a site takes > 1 second to become interactive, users lose attention, and their perception of completing the page task is broken [Source: Google Developers Blog]"

"70% of mobile pages take nearly 7 seconds for the visual content above the fold to display on the screen. [Source: Think with Google]"

"As page load time increases from one second to seven seconds, the probability of a mobile site visitor bouncing increases 113%. [Source: Think with Google]"

"Rebuilding Pinterest pages for performance increased conversion rates by 15% [Source: WPO Stats]"

"Walmart saw a 1% increase in revenue for every 100ms improvement in page load [Source: WPO Stats]"

A few of these tips can be found in this article from Google: https://www.thinkwithgoogle.com/intl/en-gb/marketing-strategies/app-and-mobile/mobile-page-speed-new-industry-benchmarks/