SEO - generic high traffic keywords vs specific low traffic keywords
Should you SEO generic high traffic keywords or specific low traffic keywords (aka the long tail)?
Generic high traffic keywords have the potential to lead to a lot more visits to your website which raises brand awareness. However, because the keyword is generic, the visitor is less likely to find what they are looking for and you're less likely to get a conversion. For example, a search term of "documentation" has very high traffic but gives very little away in terms of what the visitor is actually looking for.
With specific keywords, the number of potential visits is a lot less, but each visit is more likely to lead to a conversion. For example, the search term "SQL server documentation tool" has low traffic but is more likely to lead to a sale if your website is selling such a tool. Specific keywords are also less competitive making it easier to get a high organic ranking on search engines. Less competition should also mean less cost per click in advertising campaigns.
So, the answer is both, although I would focus on specific keywords first then start to SEO generic keywords once you've established a high ranking on the specific search terms.
Generic high traffic keywords have the potential to lead to a lot more visits to your website which raises brand awareness. However, because the keyword is generic, the visitor is less likely to find what they are looking for and you're less likely to get a conversion. For example, a search term of "documentation" has very high traffic but gives very little away in terms of what the visitor is actually looking for.
With specific keywords, the number of potential visits is a lot less, but each visit is more likely to lead to a conversion. For example, the search term "SQL server documentation tool" has low traffic but is more likely to lead to a sale if your website is selling such a tool. Specific keywords are also less competitive making it easier to get a high organic ranking on search engines. Less competition should also mean less cost per click in advertising campaigns.
So, the answer is both, although I would focus on specific keywords first then start to SEO generic keywords once you've established a high ranking on the specific search terms.
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