Last Sunday, I posted about generic high traffic keywords vs specific low traffic keywords .  Today, I'd like to talk about how you discover the traffic for a particular keyword. Keyword traffic can be discovered using the Google AdWords Keyword Planner .  Once you've logged in, select the second option 'Get search volume for a list of keywords or group them into ad groups', type in your keyword then press the 'Get search volume' button.  The traffic is shown in the 'Avg. monthly searches' column.  Note: A hyphen indicates less than 10 and thus indicates the keyword is not very popular!

Should you SEO generic high traffic keywords or specific low traffic keywords (aka the long tail)? Generic high traffic keywords have the potential to lead to a lot more visits to your website which raises brand awareness.  However, because the keyword is generic, the visitor is less likely to find what they are looking for and you're less likely to get a conversion.  For example, a search term of "documentation" has very high traffic but gives very little away in terms of what the visitor is actually looking for. With specific keywords, the number of potential visits is a lot less, but each visit is more likely to lead to a conversion.  For example, the search term "SQL server documentation tool" has low traffic but is more likely to lead to a sale if your website is selling such a tool.  Specific keywords are also less competitive making it easier to get a high organic ranking on search engines.  Less competition should also mean less cost per click in ad...

XIA Configuration Server is a network reporting tool that helps administrators analyse their server and network infrastructure. It includes over 90 preconfigured reports to help you extract the data you need from your environment.  These reports can be customised directly using SQL maximising flexibility and allowing bespoke requirements to be met easily. With XIA Configuration Server, network administrators can include images of their assets and the Hardware Definition system into these reports.  The output can be PDF, CSV or web based. Here are some of the preconfigured reports included with XIA Configuration Server: Active Directory (FSMO) Role Holders Active Directory Sites and Servers Active Directory Summary Report All Cluster Nodes All Exchange Servers All Windows Desktops All Windows Laptops Archive Data Breakdown Archive Data Information Archive Table Information Cluster Resource Types Cluster Summary Report Connection (Session) Broker Summary Con...

Are you looking for an Active Directory management tool to help manage your AD? XIA Automation Server saves you time by automating tasks that would take a lot longer to perform manually. For example, you can import users into Active Directory from CSV in bulk , creating your entire AD structure and provisioning thousands of users, groups and directories in minutes. Routine tasks can be delegated to non-administrators and are all performed through an intuitive web interface on either a desktop or mobile device. XIA Automation Server can also be used to create and manage your Microsoft Exchange mailboxes, Windows network shares and to delegate Active Directory password resets. Learn more about XIA Automation Server >

XIA Links Server is a Windows Desktop Application Launcher .  It empowers users on your network to launch programs through a convenient, easy to use interface.  Network administrators can manage which applications are displayed to end users on all the workstations on their network at once. Applications can be grouped into categories making them easy to find on workstations with a large number of different programs.  XIA Links Server organises shortcuts to applications into a single location so they can easily be found and launched by users. Learn more about XIA Links Server >